Case Study:
fractal fest 2015 - 2017
Event Branding
project
Branding
Social-Media/Marketing
Print
Experiential Design
Video
client
- Fractaltribe is a Northeast-based, event-production collective, dedicated to creating meaningful experiences & immersive atmospheres. They strive to curate celebrations which foster creative expression in a healthy and supportive environment through the vessel of psychedelic music and culture.
summary
I have worked with Fractaltribe since 2008, and have always held their projects near and dear to my heart. Fractal Fest, a three-day music & arts festival held in Upstate New York, is their largest venture. I have had the pleasure of being their lead digital art director since Fractal Fest 2014. I was responsible for creating the event’s brand identity, which included designs for printed flyers, social-media teasers, websites, signage, tickets, attendee-wrist-bands, merchandise, video promos, and assets for a live-action game that was played during the festival.
fractal fest 2017
fractal fest 2017 // double exposure
Addt’l credits:
Shot by Kyle Rober
Drone by Antonas Kozlovskis
Written by Tanvi Tandon
Music by Woulg
Starring the faces of Fractaltribe
fractal fest 2017 // promo video
Addt’l credits:
Shot by Pavel Kubin + Kyle Rober
Drone by Antonas Kozlovskis
Copywriting by Tanvi Tandon + Aaron Grehan
Music by Electrypnose
Featured Artworks & Performances by
FractalQuest – Alyssa Woodcock
License – Tamara Al-Mashouk
Delirium – Soyoon Cha
Vagina Swing – Lisa Smith
Dance of the Feathered Serpent – Kayla Feist + Shayna Ariel
fractal fest 2016
fractal fest 2016 // promo video
fractal fest 2015
fractal fest 2015 // promo video
Addt’l credits:
Shot by Kyle Rober & Mark Grassia
Sound Design by Evan Snyder
Music:
‘Forest of Wishes’ by Kliment